Why Your Business Needs DMARC: Understanding the Risks and Rewards

In today's business world, email remains a cornerstone of business communication. It's a tool for everything from daily operations to strategic marketing campaigns. However, as our reliance on email grows, so does the sophistication of threats targeting this essential communication channel. This is where DMARC (Domain-based Message Authentication, Reporting & Conformance) comes into play, offering a shield against the rising tide of email threats. But what risks does your business face without it, and what benefits can DMARC bring to the table?

Email threats have evolved from mere annoyances to sophisticated campaigns aimed at defrauding businesses, stealing sensitive information, and damaging reputations. Phishing, spoofing, and Business Email Compromise (BEC) are not just buzzwords but real threats with significant implications. The FBI's Internet Crime Complaint Center reported that BEC schemes resulted in substantial financial losses for businesses, highlighting the urgency for robust email security measures.

Tune into our latest webinar "Don't Let Your Users Be Phooled by Advanced Phishing" with Matt Morton. Learn how DMARC can protect your business from email spoofing and phishing attacks, and guarantee that your emails are delivered securely to the right recipients.

Is DMARC necessary?

At its core, DMARC builds on two key email authentication protocols: SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). By enabling domain owners to publish policies in their DNS records, DMARC instructs receiving mail servers on handling emails that fail SPF and DKIM checks. Essentially, DMARC helps ensure that emails are genuinely from the domain they claim to be from, reducing the risk of email spoofing and phishing. 

Businessman hand pointing to padlock on touch screen computer as Internet security online business concept

The Risks of Ignoring DMARC 

  • Vulnerability to Fraud: Without DMARC, cybercriminals can more easily impersonate your domain in phishing campaigns, increasing susceptibility to fraud and information theft among your clients, partners, and employees. 
  • Brand Damage: Imagine the erosion of trust and damage to your brand reputation if your domain were used in phishing attacks. The impact can be long-lasting and challenging to recover from. 
  • Direct Financial Loss: Beyond the immediate fallout from successful phishing attacks, businesses also face the potential for operational disruptions, loss of client trust, and even regulatory fines for failing to protect sensitive information. 

Coworkers taking a look over their email campaigns

The Benefits of Implementing DMARC

  • Trust and Reliability: Implementing DMARC enhances the integrity of your email communications. Clients, partners, and employees can trust that emails from your domain are legitimate, fostering a sense of security and reliability in your business interactions.
  • Insightful Data: DMARC reporting offers a clear view of your email ecosystem, revealing unauthorized domain use and helping you better understand your email-sending practices. This data is invaluable for maintaining control over your email security posture.
  • Competitive Advantage: Prioritizing email security can set your business apart, demonstrating to stakeholders that you are committed to safeguarding data and communication channels. This can be a decisive factor for clients and partners when choosing whom to do business with. 


DMARC is more than a technical requirement; it's a strategic business decision that protects your domain from abuse, safeguards your brand's reputation, and enhances the trustworthiness of your email communications. In a landscape where email threats are ever-present and evolving, DMARC provides a necessary layer of defense, contributing to the overall resilience of your business in the face of cyber threats. 

As we delve deeper into the digital age, the question isn't whether you can afford to implement DMARC—it's whether you can afford not to. 

Take a moment to assess your current email security measures. Are you doing enough to protect your domain and, by extension, your business? Let's start a conversation about whether you're ready to enhance your email security posture and reap the benefits of DMARC. Share your thoughts, concerns, or experiences in the comments below, or reach out for a more in-depth discussion on safeguarding your email communications.



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